# Qualifying Prospects We use the BANT framework for basic customer qualification. Try to make sure that during the qualification stage, you get to these answers: 1. B = Budget 2. A = Authority 3. N = Need 4. T = Timeframe ### **Target Customer Base** We have a few key targets * Well funded fast growing startups that have large requirements in business processes, branding, and technology. * Established businesses that are looking to modernize their organization and improve efficiency. ### **Giving Work to Prospects** If we are seeking vendors for particular work, and a current prospect offers the service, we should prioritize them in our RFP if they are a good match. ### **Questions to Ask** * When is the last time you made a similar purchase? * How long did the purchase take? * What are the key factors in your buying decision? Price, experience, quality, speed? * When is your go-live date? * Ideas on budgets * What is your role and what do you do? * What led you to look at us? * What are you using now? * What problems are you looking to solve? * If these problems are not solved, what happens? * What tools are you using in your stack? * What issues are you experiencing in any of these areas? * Where is this interest/initiative coming from? * What is the timing to purchase? * What are the requirements you have for this project? * Do you have a budget allocated to a solution? --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://process.mad.co/operations/sales/qualifying-prospects.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.