> For the complete documentation index, see [llms.txt](https://process.mad.co/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://process.mad.co/operations/sales/newsletter-format.md).

# Newsletter Format

## Crazy Idea #x (Sent Monthly)

Should include following sections:

Definition of key theme.

1. **Our Latest Thinking -** 2-3 of our latest thought pieces. 
2. **Recommended Books** - 3 links to good books worth reading. We should not link to Amazon links in case clients thinks they are referral. Suggestion is Good Reads or direct to Author website. 
3. **Recommended TED Talks** - 2-3 recommended TED Talks
4. **Worth Thinking About (a quote)** - A business or general improvement quote from someone well known.

## General Update (Sent Quarterly)

* News
* Case Studies
* Latest Project Wins
* New Senior Team (members)