SOP
  • Standard Operating Procedure
  • Introduction
  • Notes & Todos
  • Changelog
  • The Company
    • Culture
      • Management
      • Mäd Friday
      • Core Values
      • Principles
      • The Mäd Flywheel
      • Team Handbook
      • Blogs & Websites Worth Reading
      • Required & Recommended Reading
      • Recommended Videos
    • The Mäd Brand
      • Our Golden Circle
      • Brand Assets
      • Mäd.com
      • why.workwithmad.com
      • Writing Case Studies
    • Transparency
  • Project Work
    • General Working Practices
      • The Project Brief
      • AAR - After Action Review
      • New Client Onboarding
      • Status Updates
      • Files & Backups
    • Design Working Practices
      • Website Go-Live Checklist
      • Resources.
      • Brand and Web Design Sprint Agenda
      • Key Design Team Roles
      • Ideation and Brainstorming
      • Design Thinking
      • Questions for Flows
      • Webflow Hosting
      • Corporate Website Go-Live Checklist
      • Setting Up an App Store Account
      • Domain Pointing and IP Addresses
      • Writing Specifications
      • Bug Reporting Template
    • Tools
  • Operations
    • People Operations
      • Open Positions
      • Employment Contract
      • Key Documents
      • Hiring
      • Hiring Process
      • Hiring FAQ
      • On-boarding
      • Probation
      • Health and Accident Insurance
      • One to Ones
      • Off-boarding
      • Resignations
      • Salary Scale
      • Salary Increases
      • Holidays
      • Benefits
      • Business Visas
      • Reviews and Performance
      • Parental Leave
    • Finance
      • Procurement Onboarding
      • New Client Financial Details
      • Reports
      • Using Company Money (Expenses)
      • Bank Accounts
      • Free Cash Flow
    • Legal
      • Our Law Firm
      • Legal Entities
      • Document Templates
      • Non-Disclosure Agreement (NDA)
      • Service Level Agreement (SLA)
      • Engagement Agreement
    • Sales
      • Newsletter Format
      • Scope of Work
      • Minimum Project Price
      • Non-Negotiable Contractual Points
      • Credentials Deck
      • Proposal Format
      • Qualifying Prospects
      • CRM
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On this page
  • Crazy Idea #x (Sent Monthly)
  • General Update (Sent Quarterly)
  1. Operations
  2. Sales

Newsletter Format

Crazy Idea #x (Sent Monthly)

Should include following sections:

Definition of key theme.

  1. Our Latest Thinking - 2-3 of our latest thought pieces.

  2. Recommended Books - 3 links to good books worth reading. We should not link to Amazon links in case clients thinks they are referral. Suggestion is Good Reads or direct to Author website.

  3. Recommended TED Talks - 2-3 recommended TED Talks

  4. Worth Thinking About (a quote) - A business or general improvement quote from someone well known.

General Update (Sent Quarterly)

  • News

  • Case Studies

  • Latest Project Wins

  • New Senior Team (members)

Last updated 6 years ago