Newsletter Format

Crazy Idea #x (Sent Monthly)

Should include following sections:

Definition of key theme.

  1. Our Latest Thinking - 2-3 of our latest thought pieces.

  2. Recommended Books - 3 links to good books worth reading. We should not link to Amazon links in case clients thinks they are referral. Suggestion is Good Reads or direct to Author website.

  3. Recommended TED Talks - 2-3 recommended TED Talks

  4. Worth Thinking About (a quote) - A business or general improvement quote from someone well known.

General Update (Sent Quarterly)

  • News

  • Case Studies

  • Latest Project Wins

  • New Senior Team (members)