> For the complete documentation index, see [llms.txt](https://process.mad.co/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://process.mad.co/the-company/culture/the-mad-flywheel.md).
# The Mäd Flywheel
## The Flywheel
The business flywheel is an established concept that breaks down an organization into its important parts and establishes a cycle that helps the business reach its goals each time it is completed. You’re expected to know and understand the Mäd Flywheel, as it’s key to everything that we do.
Our flywheel is deconstructed into 6 parts:
* **Great Customer Experience** – Quality tangible results from Mäd that help our Clients move up. *This is absolutely the most important thing to focus on at Mäd.*
* **Proof** – Potential customers can see real proof of point #1. Comes in the form of WOM or case studies to name a few.
* **Traffic** – More and more potential customers inquire about Mäd’s services as our brand is known.
* **Growth – Continuous progress. Agility and adaptability to change.**
* **Brand Investment** – Investing in making Mäd better (equipment, office, web, social media, culture, etc..). This helps drive new talent by making Mäd desirable.
* **Talent Development** – Investing in our people, and also finding awesome new people! Making Mäd the best place to work and grow.
Think about that for a second; internalize where and how you and your role fits into that this cycle, and what your contribution to Mäd means.
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