# The Mäd Flywheel

## The Flywheel <a href="#the-flywheel" id="the-flywheel"></a>

The business flywheel is an established concept that breaks down an organization into its important parts and establishes a cycle that helps the business reach its goals each time it is completed. You’re expected to know and understand the Mäd Flywheel, as it’s key to everything that we do.

![](https://blobscdn.gitbook.com/v0/b/gitbook-28427.appspot.com/o/assets%2F-LCR62tU48mmHUdxyfDY%2F-LCaQVnJhbr4CQiLXxK_%2F-LCaQl8GKHcmCE-mMaLg%2FMad-flywheel-1024x724.jpg?alt=media\&token=28b53239-8a2d-4298-853b-7d043b0fd66c)

​

Our flywheel is deconstructed into 6 parts:

* **Great Customer Experience** – Quality tangible results from Mäd that help our Clients move up. *This is absolutely the most important thing to focus on at Mäd.*
* **Proof** – Potential customers can see real proof of point #1. Comes in the form of WOM or case studies to name a few.
* **Traffic** – More and more potential customers inquire about Mäd’s services as our brand is known.
* **Growth – Continuous progress. Agility and adaptability to change.**
* **Brand Investment** – Investing in making Mäd better (equipment, office, web, social media, culture, etc..). This helps drive new talent by making Mäd desirable.
* **Talent Development** – Investing in our people, and also finding awesome new people! Making Mäd the best place to work and grow.

Think about that for a second; internalize where and how you and your role fits into that this cycle, and what your contribution to Mäd means.