SOP
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SOP
Standard Operating Procedure
Introduction
Notes & Todos
Changelog
The Company
Culture
The Mäd Brand
Our Golden Circle
Brand Assets
Mäd.com
why.workwithmad.com
Writing Case Studies
Transparency
Project Work
General Working Practices
Design Working Practices
Tools
Operations
People Operations
Finance
Legal
Sales
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Brand Assets

Brand Assets

How to type the “ä”.

If you’re using a Mac, press down on the letter “a”, and then hit the letter “4” to create the “ä”.
If that doesn’t work, try <alt+u>.
If you’re using Windows…go buy a Mac.
Our red is:
  • Hex: #e3211a
  • rgb(227,33,26)
  • cmyk(0%, 85%, 89%, 11%)
  • hsl(2, 79%, 50%)
  • hwb(2, 10%, 11%)
  • Ncol(R3, 10%, 11%)
You can find download links:

Corporate Fonts

  • ​Poppins - The font that makes up the Mäd logotype.
  • ​Ubuntu - Our font for everything.
  • ​Unna - Complimentary serif font, for whenever you're feeling classy.
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Last modified 3yr ago
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Contents
Brand Assets
How to type the “ä”.
Corporate Logo
Corporate Fonts