> For the complete documentation index, see [llms.txt](https://process.mad.co/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://process.mad.co/the-company/brand/brand-assets.md).

# Brand Assets

## Brand Assets

### How to type the “ä”.

If you’re using a Mac, press down on the letter “a”, and then hit the letter “4” to create the “ä”.

If that doesn’t work, try \<alt+u>.

If you’re using Windows…go buy a Mac.

### Corporate Logo <a href="#corporate-logo" id="corporate-logo"></a>

Our red is:

* Hex: #e3211a
* rgb(227,33,26)
* cmyk(0%, 85%, 89%, 11%)
* hsl(2, 79%, 50%)
* hwb(2, 10%, 11%)
* Ncol(R3, 10%, 11%)

You can find download links:

* [Logo in various formats ](https://drive.google.com/uc?id=1cSbpUv80lF5WWk3aRIJjzTo9tFq03Piz\&export=download)
* [M Icon in various formats](https://drive.google.com/uc?id=1cVH7XVIW0hqmZQoDHmdof7FKmZrkV_6W\&export=download)

### Corporate Fonts <a href="#corporate-fonts" id="corporate-fonts"></a>

* [Poppins](https://fonts.google.com/download?family=Poppins) - The font that makes up the Mäd logotype.
* [Ubuntu](https://fonts.google.com/download?family=Ubuntu) - Our font for everything.&#x20;
* [Unna](https://fonts.google.com/specimen/Unna) - Complimentary serif font, for whenever you're feeling classy.&#x20;