Required & Recommended Reading

We’re quite the bookworms at Mäd, and for good reasons too! Reading is a great way to grow and learn. We have a dedicated Book Club Team Drive that contains some great reads and PDFs. (only available if you're logged in to your email)

Quoting Mark Twain:

“The man who does not read has no advantage over the man who cannot read.”

Depending on your role, there are certain books that you are required to read because they contain ideas that are key to understanding our brand and way of doing things.

  • Everyone

    • Start With Why

    • Deep Work

  • Management

    • Great CEOs Are Lazy

    • Getting Real (Basecamp)

    • Zero to One

    • Good to Great

    • Work Rules – Laszlo Bock

  • Designers

    • Coca Cola Design Book

    • Getting Real (Basecamp)

  • Developers

    • Getting Real (Basecamp)

  • Business Dev

    • From Impossible to Inevitable

    • The Lost Art of Closing

This is a list of books that we like, and that leave you better for having read them. Feel free to add to this list!

  • Enchiridion of Epictetus

  • Living the Good life

  • The Lean Startup

  • Steve Jobs Biography

  • Negotiation – Brian Tracy

  • Black Box Thinking

  • Eat That Frog

@manny also keeps a reading list on his website.

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