> For the complete documentation index, see [llms.txt](https://process.mad.co/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://process.mad.co/the-company/brand/writing-case-studies.md).

# Writing Case Studies

We have a standard for writing case studies, and we have certain sections we normally include:

* Introduction
* The Challenge
* Our Approach
* The Results

Try and not just show the work, but tell a story of how we solved key business problems on the specific project.

There may be times when the author of the case study was not involved in the actual project so some research or fact-finding will be needed to help start them off. Just set a quick catch up with the project team, pick their brains and look through the project files and folders.


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