These visitors are very upset if Mike has previously promised to meet with them at a certain time, but when that time comes around, Mike is nowhere to be found. This happens because Mike doesn’t know what time it is. At his secretary’s recommendation, Mike signs up for a WhatTimeIsIt.com account. Now, whenever Mike is wondering about the time, he simply logs onto WhatTimeIsIt.com, enters his username and password, and finds out the current time. He visits the site several times during the day: to find out when it’s time for lunch, to check if he’s late for the next meeting, etc. Towards the end of the day, in fact, from about 3:00 p.m. onwards, he checks the site increasingly frequently to see when it’s time to go home. By 4:45 he’s basically just hitting “Refresh” again and again.”