SOP
  • Standard Operating Procedure
  • Introduction
  • Notes & Todos
  • Changelog
  • The Company
    • Culture
      • Management
      • Mäd Friday
      • Core Values
      • Principles
      • The Mäd Flywheel
      • Team Handbook
      • Blogs & Websites Worth Reading
      • Required & Recommended Reading
      • Recommended Videos
    • The Mäd Brand
      • Our Golden Circle
      • Brand Assets
      • Mäd.com
      • why.workwithmad.com
      • Writing Case Studies
    • Transparency
  • Project Work
    • General Working Practices
      • The Project Brief
      • AAR - After Action Review
      • New Client Onboarding
      • Status Updates
      • Files & Backups
    • Design Working Practices
      • Website Go-Live Checklist
      • Resources.
      • Brand and Web Design Sprint Agenda
      • Key Design Team Roles
      • Ideation and Brainstorming
      • Design Thinking
      • Questions for Flows
      • Webflow Hosting
      • Corporate Website Go-Live Checklist
      • Setting Up an App Store Account
      • Domain Pointing and IP Addresses
      • Writing Specifications
      • Bug Reporting Template
    • Tools
  • Operations
    • People Operations
      • Open Positions
      • Employment Contract
      • Key Documents
      • Hiring
      • Hiring Process
      • Hiring FAQ
      • On-boarding
      • Probation
      • Health and Accident Insurance
      • One to Ones
      • Off-boarding
      • Resignations
      • Salary Scale
      • Salary Increases
      • Holidays
      • Benefits
      • Business Visas
      • Reviews and Performance
      • Parental Leave
    • Finance
      • Procurement Onboarding
      • New Client Financial Details
      • Reports
      • Using Company Money (Expenses)
      • Bank Accounts
      • Free Cash Flow
    • Legal
      • Our Law Firm
      • Legal Entities
      • Document Templates
      • Non-Disclosure Agreement (NDA)
      • Service Level Agreement (SLA)
      • Engagement Agreement
    • Sales
      • Newsletter Format
      • Scope of Work
      • Minimum Project Price
      • Non-Negotiable Contractual Points
      • Credentials Deck
      • Proposal Format
      • Qualifying Prospects
      • CRM
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On this page
  • Images for Proposal
  • Overall Structure
  1. Operations
  2. Sales

Proposal Format

Last updated 6 years ago

We have two formats of proposals:

  • Long Form - This is done on Google Docs and is a long form document, often spanning anywhere between 60 and 120 pages.

  • Short Form - This is a Google Slides document that is shorter and is more suitable for smaller proposals and also as a summarized version of the long form proposal, that can be given to key stakeholders.

Images for Proposal

  • For icons, you can use and use our red code #e3211a when choosing a color.

  • For proposal cover images, use to search and find an appropriate image.

Overall Structure

  1. Introduction - An introduction letter signed by a senior member of the Mäd team.

  2. Our Understanding of the Project

    1. Overview

    2. General Scope of Work

    3. Risks (only if required)

  3. Key Objectives

    1. Short Term Key Objectives

    2. Long Term key Objectives

  4. Scope of Work

    1. Feature Overview

    2. Phase Overview

  5. Out of Scope

  6. Summary of Deliverables

  7. Timelines

    1. Known Timelines

    2. Any Estimated Timelines

    3. Calendar View (only if required)

  8. Pricing

    1. Pricing Breakdown

    2. Pricing Schedule

    3. Any estimated items

    4. Total Combined Pricing (if there are multiple modules/phases)

    5. Make It Happen.™ Approach

    6. Mäd Guarantee on Invoicing

  9. Appendix A - Case Studies

  10. Appendix B - Team Profile

  11. Appendix C - Company Profile

  12. Appendix D - Frequently Asked Questions

  13. Contractual Terms and Conditions

  14. Signatories

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