> For the complete documentation index, see [llms.txt](https://process.mad.co/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://process.mad.co/operations/sales/proposal-format.md).

# Proposal Format

We have two formats of proposals:

* **Long Form** - This is done on Google Docs and is a long form document, often spanning anywhere between 60 and 120 pages. 
* **Short Form** - This is a Google Slides document that is shorter and is more suitable for smaller proposals and also as a summarized version of the long form proposal, that can be given to key stakeholders. 

## Images for Proposal

* For icons, you can use [www.undraw.co](https://undraw.co) and use our red code #e3211a when choosing a color.
* For proposal cover images, use [www.unsplash.com](https://unsplash.com) to search and find an appropriate image.

## Overall Structure 

1. Introduction - An introduction letter signed by a senior member of the Mäd team.
2. Our Understanding of the Project
   1. Overview
   2. General Scope of Work
   3. Risks (only if required)
3. Key Objectives
   1. Short Term Key Objectives 
   2. Long Term key Objectives
4. Scope of Work
   1. Feature Overview
   2. Phase Overview
5. Out of Scope 
6. Summary of Deliverables 
7. Timelines
   1. Known Timelines
   2. Any Estimated Timelines
   3. Calendar View (only if required)
8. Pricing
   1. Pricing Breakdown
   2. Pricing Schedule
   3. Any estimated items
   4. Total Combined Pricing (if there are multiple modules/phases)
   5. Make It Happen.™ Approach
   6. Mäd Guarantee on Invoicing
9. Appendix A - Case Studies
10. Appendix B - Team Profile
11. Appendix C - Company Profile
12. Appendix D - Frequently Asked Questions
13. Contractual Terms and Conditions
14. Signatories

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