# Standard Operating Procedure ## Why Have an SOP? While the idea of creating a Standard Operating Procedure for a Creative Consultancy might appear paradoxical, it’s actually not. Having written rules and guidelines about how to do things may appear to reduce creativity, but it actually increases creativity by allowing us to focus on being creative, while everything else has already been “figured out”. That means less time doing “work for work’s sake”, and far more time tackling challenging, intellectual, and creative work to help our clients thrive. The idea here is that you use this SOP as a reference guide when you’re not quite sure how to do something, or when you’re starting a new project. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://process.mad.co/master.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.