> For the complete documentation index, see [llms.txt](https://process.mad.co/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://process.mad.co/master.md).

# Standard Operating Procedure

## Why Have an SOP?

While the idea of creating a Standard Operating Procedure for a Creative Consultancy might appear paradoxical, it’s actually not.

Having written rules and guidelines about how to do things may appear to reduce creativity, but it actually increases creativity by allowing us to focus on being creative, while everything else has already been “figured out”.

That means less time doing “work for work’s sake”, and far more time tackling challenging, intellectual, and creative work to help our clients thrive.

The idea here is that you use this SOP as a reference guide when you’re not quite sure how to do something, or when you’re starting a new project.


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