SOP
Search…
Our Golden Circle
There are two main reasons to build our brand, and that is to support our hiring efforts, and also our sales efforts. Having and growing a great brand makes hiring great people and winning large, interesting projects, far easier than it would be otherwise. This is because people can buy into our brand if they agree with the way we do and think about things. People buy into why, how, and what we do, and we should aim to become thought leaders in our industry.
Our brand should be a source of pride for everyone involved in Mäd.

Our Golden Circle

This is based on Simon Sinek’s great book “Start With Why”, which is on our required reading list. You can also find a TED Talk here.

Why

We Make It Happen.™
We believe awesome doesn’t happen if you think like everyone else……and that you’ve got to be a little crazy if you want great results.

How

    Great People
      (Crazy) Talented
      Always Learning
      Open to Change
      Have a Bias to Action
      (No B Teams Allowed)
    Modern Workplace
      Focus on Results
      Freedom & Responsibility
      Data-Driven Management
      Unlimited Holidays
      Transparent Salaries

What

    Business
      Strategy
      Insight
      Research
      Innovation
    Technology
      Mobile Apps
      Corporate Websites
      eCommerce
      Infrastructure
    Design
      UI & UX
      Design Sprints.
      Human Centered Design
      Branding
= Make Our Clients’ Business Move Up
Last modified 2yr ago