> For the complete documentation index, see [llms.txt](https://process.mad.co/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://process.mad.co/the-company/brand/untitled.md).

# Our Golden Circle

There are two main reasons to build our brand, and that is to support our hiring efforts, and also our sales efforts. Having and growing a great brand makes hiring great people and winning large, interesting projects, far easier than it would be otherwise. This is because people can buy into our brand if they agree with the way we do and think about things. People buy into why, how, and what we do, and we should aim to become thought leaders in our industry.

**Our brand should be a source of pride for everyone involved in Mäd.**

## Our Golden Circle

This is based on Simon Sinek’s great book “Start With Why”, which is on our required reading list. [You can also find a TED Talk here.](https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action)

### Why <a href="#why" id="why"></a>

We **Make It Happen.™**

We believe awesome doesn’t happen if you think like everyone else……and that you’ve got to be a little crazy if you want great results.

### How <a href="#how" id="how"></a>

* **Great People**
  * (Crazy) Talented
  * Always Learning
  * Open to Change
  * Have a Bias to Action
  * (No B Teams Allowed)
* **Modern Workplace**
  * Focus on Results
  * Freedom & Responsibility
  * Data-Driven Management
  * Unlimited Holidays
  * Transparent Salaries

### What <a href="#what" id="what"></a>

* **Business**
  * Strategy
  * Insight
  * Research
  * Innovation
* **Technology**
  * Mobile Apps
  * Corporate Websites
  * eCommerce
  * Infrastructure
* **Design**
  * UI & UX
  * Design Sprints.
  * Human Centered Design
  * Branding

**= Make Our Clients’ Business Move Up**


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